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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 2	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.
Topic 3	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 4	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 5	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q73-Q78):

NEW QUESTION # 73
What impact does a field marked as Nullable have when importing a file into a data extension?

A. The field is required but can have blank values.
C The field only accepts true or false values.
B. The field is NOT required in the file being imported.

Answer: B

Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record. This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.

NEW QUESTION # 74
The marketing team at Cloud Kicks wants to ensure its landing page's branding is consistent with its site, including options to update profile information and unsubscribe from specific lists.
Which asset should the associate create for this experience?

A. Custom Preference Center
B. Account-Level Footers
C. Dynamic Content

Answer: A

Explanation:
A Custom Preference Center allows Cloud Kicks to create a branded landing page that lets subscribers manage their preferences, update profile information, and unsubscribe from specific lists. This helps maintain brand consistency and improves user experience by providing control over email preferences.
* Why a Custom Preference Center: It offers flexibility in design and functionality, ensuring a cohesive brand experience that aligns with Cloud Kicks' existing website branding.
* Salesforce Documentation Reference: For more information, refer to Creating a Custom Preference Center.

NEW QUESTION # 75
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
*The two contentversionswill need to be evaluated on performance.
*The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. HTML Content
B. Dynamic Content
C. A/B Test Content

Answer: C

Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B.
Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

NEW QUESTION # 76
A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers.
They want to ensure that customers can opt- out of emails If they no longer want to receive this Information.
How should the associate accomplish this?

A. Set up a footer in the email with an unsubscribe link.
B. Have customer log in to their account and update profile.
C. Provide a postal mailing address as a minimum.

Answer: A

Explanation:
Providing a clear and easy way for recipients to opt-out of receiving future emails is a best practice and a legal requirement under regulations such as CAN-SPAM. Setting up a footer in the email with an unsubscribe link is a standard and effective method to allow recipients to easily remove themselves from future communications. This not only complies with legal requirements but also respects the preferences of the email recipients, potentially improving the sender's reputation and email deliverability.

NEW QUESTION # 77
What impact does a field marked as Nullable have when importing a file into a data extension?

A. The field is required but can have blank values.
B. The field is NOT required in the file being imported.

Answer: B

Explanation:
C The field only accepts true or false values.
Explanation:
When a field in a data extension is marked as Nullable, it means that the field is not required to have a value; it can accept null or empty values. During the import process, if a field is marked as Nullable, it indicates that the corresponding column in the file being imported does not necessarily need to contain data for every record. This allows for greater flexibility in the data import process, as not all data fields may be relevant or available for every record being imported into the data extension.

NEW QUESTION # 78
......

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2025 Salesforce-Marketing-Associate Download Fee | Pass-Sure New Salesforce-Marketing-Associate Test Bootcamp: Salesforce Certified Marketing AssociateExam

Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

New Salesforce-Marketing-Associate Test Bootcamp & Salesforce-Marketing-Associate Valid Test Braindumps

Salesforce Certified Marketing AssociateExam Sample Questions (Q73-Q78):

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